Episode 4

Beyond the Sale Podcast

Michelle Linton and Dusty Rhoton discuss using AI, specifically ChatGPT, to plan a week of social media content for realtors. They outline a structure for each day: Monday (educational: home value factors), Tuesday (educational: home prep tips), Wednesday (engagement: polls), Thursday (market update: data-driven insights), Friday (engagement: price guessing games), Saturday (promotional: unique listing features), and Sunday (personal: real-life stories). They emphasize the importance of weekly themes, a 3-2-1 formula (3 educational, 2 engagement, 1 promotional posts), and using hashtags and engagement groups to boost algorithm visibility. Dusty also suggests using AI to streamline content creation without losing personal touch.

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Each month, NAAR President, Michelle Linton and her featured guest will bring you updates and valuable discussions on the topics about the direction of the association, upcoming events, and all the important developments that shape our community. Whether you’re looking to stay in the loop or gain new perspectives, this podcast is the perfect way to engage with the association on a deeper level.

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